Using Video to Boost Brand Awareness on Your WebsiteWritten by Amber Alvi
When visitors spend more time exploring your website, it lowers the bounce rate and increases the average time spent on your website. That’s what Google bots love. Higher rankings on Google means more traffic, better leads, and more conversions.
However, retaining visitors on a website is not that simple. Gone are the days when all you needed was your company logo and theme colors to create a meaningful web front. A business or company website must incorporate appealing and different elements to grab and retain users’ attention.
These elements include targeted content, intuitive navigation, and the use of good-quality images and videos. The use of videos is now crucial for becoming visible to search engines like Google. Research statistics reveal that Google is 53 times more likely to rank a website higher if it features a content-related video on its front page.
When it comes to video, animated videos are unique and catchy ways to grab the attention of your first-time visitors. Not only these videos can be beneficial for launching new products, promoting your most-popular services or products, but they can also be helpful in boosting your brand awareness.
In this post, we are going to highlight the ways animated videos can increase brand loyalty and brand awareness. Let’s find out how.
Tips to Boost Brand Awareness through Animated Videos
Define your Customer Persona
Whether you are making a real-time or an animated video, you can’t make it for everyone. Defining your audience will provide the best information about how to make your video so it reaches your target audience. The best way to do so is to create your ideal customer persona.
Don’t worry if you have no clue how to create a customer persona. We will help you. Basically, the process involves studying demographics and brainstorming a few fictional characters who represent your average customers.
Consider the right age, occupation, location, earnings, and hobbies of your persona. Think of any other details that you want to add to this set of information. The purpose of creating personas is to create focused branding messages. Instead of talking to thousands of people you will talk to just one segment of the market.
Buyer personas help us design the right animated videos because we know which characters to choose and the type of story or language to include. Modeling the characters of your animated videos after these personas and using appropriate imagery, you can successfully create an animated video that captures attention and offers valuable information to the audience.
Regardless of what your animated video is about, people are more likely to watch it if it addresses their issues and depict familiar situations.
Use your Branding Theme
That doesn’t mean you have to insert your company logo or branding message at the end of the video. Incorporate your branding theme by using your brand’s color palette. For example, if your animated video has one or two characters, their clothes can be of the same shades or colors as your logo’s. The backdrop can also represent a mix of colors that remind viewers of your brand logo, products, or brochures. Don’t forget to show the company log somewhere in between or at the end of the video.
Choose the Right Animation Style
While choosing the best animation style for a video largely depends on the budget, pick a style that complies with your branding. For instance, a law firm would not choose fun or colorful characters to create an animated video. Instead, whiteboard animation will be a great way to offer tons of information in an engaging manner.
Selecting the best animation style also depends on the nature of the message. Do you want to introduce a new product? Are you creating a demo or tutorial video? Do you want to create a behind-the-scenes video?
2D and 3D animation styles work best for conveying a simpler but slicker message.
Another example is of cut out animations. Cut out animation videos involve the use of props, flat characters, and backgrounds created out of cut out materials. The stop motion pieces are shot with digital stills and software like Adobe After Effects can add finishing touches to the videos. These videos are great for communicating cultural and social elements of your branding story.
Here are some other popular styles of animation for boosting your branding efforts.
- Kinetic typography
- Rotoscope Animation
- Clay Motion
- Mechanical Animation
One of the things that make animated videos so popular is that they can convey plenty of information in less time. But that also makes it trickier to choose what information should you offer through animated videos. Focus on the goals you want to achieve through a professional animated video.
- Do you want to acquire more customers?
- Are you launching a new product?
- Are you promoting special discounts or offers?
Is your business expanding to other parts of the country?
How to Make your Animated Video Share-Worthy?
What’s the use of spending hundreds of dollars on an animated video when you can’t design it for getting more shares? While it’s difficult to guarantee that an animated video on your website, social media pages, or YouTube channel will become viral, sticking to some basic guidelines can help you receive more shares.
Creating the right message becomes easy when you know what to achieve through a video that runs less than three minutes.
Another important thing to remember is the call-to-action button. For example, you can use hashtags or encourage your views to tag their friends, colleagues, and family members for getting more shares.
Stay True to your Brand
Regardless of the type of animated video you choose for your brand, make sure you depict the true picture of your business. Today’s online users are smart enough to distinguish an authentic brand from a fake one. They can easily find out if your products are reliable or original, through reviews and ratings.
Hence, don’t create animated videos that give false information or mislead your potential buyers. Use animated videos to provide real and authentic facts only.
Stay Within your Budget
If you contact any professional animation video service, the first thing they do is ask about your requirements. For example, what is your preferred animation style? How long the video should be? What is the nature of your business? etc.
However, one thing they usually overlook is your budget. For any new company or business, spending thousands of dollars on an animation video is almost impossible. For that reason, you should always inquire whether the animation video will fit into your branding budget.
Typically, businesses use 2D animation videos for increasing brand awareness and brand recognizability. Since these videos are popular among modern consumers, choose them for adding fun animation and humor to create light-hearted videos.
A high-quality, 30-secnod animated video can cost anywhere between $2k to $5k. The production costs vary according to the number of revisions and the style of the video. Choosing 2D motion graphics can be an easy way to avoid the expenses involved in 3D and traditional animation, making a stunning animation video that serves the purpose.
Benefits of Animated Videos for a Better Brand Image
Let’s find out more about how animated videos can offer valuable benefits for boosting your company’s branding image.
Thanks to a slew of businesses in the online world, choosing a reliable and authentic store, company, service, or product is tricky. A website featuring quality content such as an animated explainer video can give a business an edge over its rivals.
By creating an animated video that explains how your company can offer the best solution to a problem, solidifying the reputation of a company becomes easier. A well-produced and catchy animation goes a long way toward building trust and authority.
Animations boost the viewer’s interest level and enhances his/her ability to recall details from a message. That implies an animation video must include all the nitty gritty bits that they must be aware of for buying more products or services.
As a business owner, one of your goals is to increase the return on investment.
Here are some ideas and tips to get you more ROI through animated videos.
- Create a fun and shareable video
- Promise free incentives such as a coupon or a free eBook at the end of the video
- Think like your customer
- Promote animated videos on social media or blogs
- Add a CTA in the video
Offering a coupon or a discount for sharing animated videos can boost customer loyalty. For example, offer a 10% or 20% discount to customers who share or tag their friends/family on your animated videos.
Obtrusive advertising is a thing of the past. Today’s customers are wise enough to use ad blockers and block pop-up pages to steer clear or advertisements. That’s one reason why brands brainstorm unique ways of engaging their users. Animated videos do just that.
Using animated explainer videos can help brands narrate brand stories about their company history, introduce their teams, or reveal their production practices to the ordinary consumer. 2D or 3D animations are popular ways for creating entertaining forms of advertising.
The more interesting and creative your animated videos are, the more users will share them within their networks. The key is to create powerful impressions, evoke customer emotions, and instill long-term connections with a brand. These factors make animation videos an effective tool for engaging potential and existing customers.
Examples of Powerful Animation Videos
Now you know how and why animated videos are excellent sources for spreading your branding message, let’s look at some of these examples.
Wine Country Gift Baskets
The animation video from Wine Country Gift Baskets is a beautiful blend of audio and visual elements to communicate the brand’s story. The company educates the audience about its products and services, through a series of testimonials. Warm animations and customer examples result in delivering a positive message to the audience.
The appealing video encourages viewers to gift their different items to their loved ones such as chocolates, wine bottles, or fresh-baked cookies to strengthen ties with their loved ones. The short and sweet video, available on the company’s YouTube channel, offers a sneak peek into what makes Wine Country so special.
The streaming giant, Spotify, delivered one of the best examples of using animation videos to boost branding efforts. Using cool animation and bold music, Spotify showcased its capabilities and explained its purpose, in this launch promo.
But what makes this video tick? Emotions.
Thanks to its stunning visuals and appealing music, the video ignites a powerful reaction from the audience. Consequently, that builds a strong emotional connection to the brand, boosting brand awareness and brand loyalty.
The best thing about this fabulous video from Orvis, a popular sports retailer, is that it mixes animation with real images. Naturally, that results in a humorous dog-centric narrative that showcases the company’s commitment to offer 5% of its pre-tax profits to advance canine health and preserve nature.
The explainer video from Crazy Egg, a renowned testing platform, is unlike any ordinary animation piece. With original and quirky elements, including an oddly shaped main character, the video leaves a strong impression. That only shows why investing time and effort into animation videos offer exceptional results. It also proves that instead of using templated characters, creating unique fictional characters and backgrounds can make the video fresh and memorable.
The 2.5-minute video
helped generate $21,000 of additional monthly revenue and boosted conversions by 64% for Crazy Egg.
Microsoft: The Future of Technology
What makes this animation video unusual is that it mixes animation with interviews and speeches from Kevin Scott, the company’s CTO. The creative combination gives this video a fresh feel. While most marketers turn to animated videos because they are not as expensive as live-action videos, Microsoft’s animation shows why animation videos have creative advantages.
The Bottom Line
Animation videos are perfect for introducing and promoting your offerings such as products or services. Another great thing about these videos is that marketers and businesses can use them across a range of locations such as their social media pages, video channels, and company website. Create an animation video today to give your brand a quick and affordable boost.
About The Author
Amber is a seasoned content marketer who is enthusiastic about technology, web design, mobile apps, and everything digital. With over 15 years of experience in the content creation business, Amber loves exploring ideas from different niches, especially technology and online marketing.